Casey Aitken
Casey Aitken
caseyjaitken@gmail.com

Intel

Organic Intelligence

Each year, 1.3 billion tons of fresh food go directly from farms to landfills, while approximately 2.4 billion people worldwide encounter moderate to severe food insecurity.

Working with Nature Fresh Farms, Organic Intelligence set out to meaningfully demonstrate how Intel is deploying AI to transform an industry. Leveraging data-driven solutions, Intel is creating a more sustainable future food supply chain with larger, higher-quality yields for people and less waste for our world.

Visit the site

Organic Intelligence: Site experience

 

Case film

To bring transparency around how Intel’s AI solutions are helping to reduce food waste lost to inefficiencies of the global supply chain, we created an industry-defining initiative called Organic Intelligence. At the heart of the idea: a digital platform powered by real-time data from Intel partner Nature Fresh Farms.  

Without real, scalable solutions that enhance predictability, transparency, and efficiency in global food supply chains, the impact on humanity will be devastating. Farming needs a 21st-century transformation to increase its sustainability, improve resource usage, and bring more predictability to yields.  

 

Cannes Board

Credits

  • Lara Herzer, ECD

  • Tom Smith, EVP

  • Jaimie Cassidy, SVP

  • Katie Coe, VP

  • Colleen Ferguson, Account Director

  • Damien Girardi, Group Design Director, Digital

  • Chanelle de Nysschen, Group Design Director, Digital

  • Darius Kirschner, Innovation Director, Digital

  • Maya Tank, Executive Producer, Digital

  • Leah Wilson-Moore, UX Design

  • Steph Wulz, Assoc Design Director, Digital

  • James Mackin, Senior CG Artist

  • Russ Savage, Experience Technical Director

  • Justin Novak, Associate CG Director

  • Betina Aleixo, Designer DE UX/UI

  • Ruby Christiansen, Sr. Art Director

  • Austin Sprague, Sr. Copywriter

  • Alfie Ramirez, Copywriter

  • Jacob Hirsch, Art Director

  • Ellie Little, Copywriter, Digital

Intel AI PC

Creating a need for an AI-enabled PC, something that most consumers haven’t really embraced yet, we needed to show how people could supercharge their creativity and productivity.

Gaudi 3: The AI Accelerator

Intel was launching their latest AI accelerator: Gaudi 3, but they wanted to really launch it organically. While it’s always a challenge to break through on social, we thought that if we gave it the blockbuster treatment - we’d insert much needed excitement into their latest product launch.

 

Gaudi 3 trailer video: using the idea of the third movie in a trilogy we were able to talk about the values of the product while building association with the successes of the past.