Northrop Grumman
Northrop Grumman
One of the most iconic and innovative brands continues to evolve by pushing the boundaries of possible.
“Launching the Webb Telescope”
The first Webb Telescope images were a moment all of humanity could celebrate. And we wanted Northrop Grumman to get the credit they deserved for building it. So we built a campaign that brought the Webb to people everywhere.
We created a movie trailer for the real cinematic feel, developed a cheeky OOH campaign that poked a (little) fun at Apple, created an AR experience where you could see the Webb full-scale – even take a selfie with it, and brought that experience through an in-person event in key DC our key DC market.
The results
70mm impressions across the campaign
OOH Earned PR: AdWeek, AdAge, MediaPost, TheDrum engagements in 48 hrs
Trailer: earning 3.5M impressions
Team
Craig Cimmino, ECD, Casey Aitken, GCD, Howard Herrarte, ACD, Jon Iglenik, ACD; Jennifer Ovedio, ACD, Alfie Ramirez, Copy, Jacob Hirsch, Art
Overheard at northrop grumman
Pretty much unheard of in the aerospace & defense sector, our team created “Overheard at Northrop Grumman”. This ongoing series (we’ve created close to 80 at this point) is designed to give people a peek behind the curtain of the technology at NG, while humanizing their culture of innovation.
The results
39mm impressions with a
28% engagement rate; 2x completion rate with 24% VCR
Team
Craig Cimmino, ECD, Casey Aitken, GCD, Howard Herrarte, ACD, Jon Iglenik, ACD; Jennifer Ovedio, ACD, Alfie Ramirez, Copy, Jacob Hirsch, Art
Hi-impact ad units: Talent Acquisition
Talent acquisition is a huge part of Northrop Grumman’s goal of continuing to be a transformational technology company. The above is just a portion of the material we create every year that spans paid media, social, native ads, long-form video…the list goes on and on, but the results speak for themselves.
The results
156,299 applications (193% growth YOY compared to 2021)
~700k total applications in 2022 (through Aug 2022)
45% of those 700k applications are attributable to paid advertising (through Aug 2022)\
Team
Craig Cimmino, ECD, Casey Aitken, GCD, Howard Herrarte, ACD, Jon Iglenik, ACD; Jennifer Ovedio, ACD, Alfie Ramirez, Copy, Jacob Hirsch, Art